ESPN, ABC & X Games Partnerships

Music Moves Me:

Co-Branded Content Partnership for ESPN & X Games

The Music Moves Me franchise is a short form content series in partnership with ESPN, ABC & the X Games. The objective of the series is to make athletes of all disciplines seem personable through their choices in music and entertainment, and to really get a glimpse of the person behind the skateboard, snowboard, bike, etc.

This franchise was featured on ESPN, ESPN digital, ABC, xgames.com, and REVOLT's 360 platforms. It ran as packages during the live X games broadcast, has been featured several times on ABC's World of X Games series, and was a high traffic destination on xgames.com

Below is the Music Moves Me profile of skater, Ryan Sheckler.

A profile on Moto-X athlete, Axell Hodges.

A profile on 2X USWNT World Cup Champion, Christen Press.

A profile of Snowboarder and Olympic Gold Medalist, Chloe Kim.

This franchise has proven to be a staple in ancillary content for ESPN and the X Games, and is slated to be a part of the next several X Games. This series has also served as branded content-being sponsored by Geico and Simple Mobile.